Privacy Policy

PRINCIPLES:

As part of our commitment to treat your personal information with respect, we operate in accordance with the following ten principles (the “Principles”):

• Principle 1 – Accountability
• Principle 2 – Identifying Purposes
• Principle 3 – Consent
• Principle 4 – Limiting Collection
• Principle 5 – Limiting Use, Disclosure and Retention
• Principle 6 – Accuracy
• Principle 7 – Safeguarding Customer Information
• Principle 8 – Openness
• Principle 9 – Customer Access
• Principle 10 – Handling Customer Complaints and Suggestions

Principle 1 – Accountability

We will maintain and protect the personal information under our control. When we use trusted third parties to act on our behalf by performing such functions as fulfilling orders, delivering packages, processing credit card payments or providing customer service, contractual or other appropriate means are used to ensure compliance by such third parties with this Policy and all applicable privacy laws.

Principle 2 – Identifying Purposes

The purposes for which personal information is collected by us will be identified to you before or at the time the information is collected.

Principle 3 – Consent

Except where required or permitted by law your informed consent is required for our collection, use or disclosure of your personal information.

Principle 4 – Limiting Collection

The personal information collected by us shall be limited to those details necessary for the purposes identified to you.

Principle 5 – Limiting Use, Disclosure and Retention

We will only use or disclose your personal information in accordance with the purposes for which it was originally collected unless you have otherwise consented, or when it is required or permitted by law. We will retain your personal information only for so long as is required to fulfill the purpose for which it was collected or as required by law.

Principle 6 – Accuracy

We shall make every reasonable effort to ensure your personal information is maintained in an accurate, complete and up-to-date form.

Principle 7 – Safeguarding Customer Information

We shall utilize no less than industry standards security safeguards to protect your personal information.

Principle 8 – Openness

If you would like a copy of our privacy policies we would be more than happy to provide one to you and if you have any questions regarding same, we are more than happy to discuss them with you.

Principle 9 – Customer Access

Upon your request, we shall inform you of: (i) the type of personal information we have collected; (ii) how we have used your personal information in the past, and how we may in the future; and (iii) whether or not we have disclosed your personal information to any third parties (and, if so, to whom). Individuals may verify the accuracy and completeness of their personal information, and may request that it be amended, if appropriate.

Please note that before we are able to provide you with any information or correct any inaccuracies we may ask you to verify your identity and to provide other details to help us to respond to your request.

Principle 10 – Handling Customer Complaints and Suggestions

Customers may direct any questions or enquiries with respect to the Principles or about our information handling practices by contacting Universal Studios Canada at:

• Universal Studios Canada
• 2225 Sheppard Ave East, Toronto,
  Ontario M2J 5C2
• Phone: (416) 491-3000
• uniadvertising@nbcuni.com

What Sort Of Personal Information May We Collect:

The type of personal information we may request depends on and is related to the reason (or purpose) such personal information was provided to us. The following is a description of the types of personal information that we may ask for:

• contact information, such as your name, mailing and/or e-mail address;
• demographic information, such as your age and gender;
• anonymous surveys, polls, questionnaires and/or general Website feedback;
• profile data, such as your preferences in entertainment; and
• credit card information, for online purchases of DVDs, paraphernalia, etc.

The choice to provide us with your personal information, either directly or through a third party, is always yours. However, your decision to withhold particular information may result in limiting our ability to respond to your inquiries or provide you with the services or products you requested.

How Do We Collect This Personal Information:

We collect information via the Websites. Other than the Personal Information you voluntarily provide to us (as noted above), no Personal Information is collected from your visit to our Websites without your prior consent. However, certain non-personal information is recorded by the standard operation of Universal Studios Canada’s Internet servers. Information such as the type of browser being used, its operating system, and your IP address is collected in order to enhance your online experience at our Websites.

What are Cookies: Cookies are pieces of information that a website transfers to an individual’s computer hard drive for record keeping purposes. Cookies make using our Websites easier by, among other things, saving your passwords and preferences for you. These cookies are restricted for use only on our Websites, and do not transfer any personal information to any other party. Most browsers are initially set up to accept cookies; however, you can reset your browser to refuse all cookies or indicate when a cookie is being sent. (Note: you will need to consult the help area of your browser application for instructions.) If you choose to disable your cookies setting or refuse to accept a cookie, some parts of Universal Studios Canada’s Websites will not function properly or may be considerably slower.

What are IP Addresses: An IP address is a number that’s automatically assigned to your computer by your Internet provider whenever you’re surfing the Internet. When you request pages from Universal Studios Canada Websites, our servers log your IP address. Universal Studios Canada collects IP addresses for the purposes of system administration, to report aggregate information to our advertisers, and to audit the use of our Websites. We do not link IP addresses to anything personally identifiable, which means that your session will be logged, but you will be anonymous to us. We may use your IP addresses in cooperation with your Internet provider to identify you if we feel it is necessary to enforce compliance with our Terms of Use or to protect our service, Websites, customers, or others.

FOR WHAT PURPOSES DO WE COLLECT YOUR PERSONAL INFORMATION?

Universal Studios Canada collects and uses personal information to:

• provide you with the latest news at Universal Studios Canada;
• permit Website users to enter contests, contact the winners of contests and to publish basic information about the winners of the contests;
• to conduct online surveys and polls;
• respond to your inquiries and to ship you products you have ordered;
• advise you over various new products and services that we think may be of interest to you;

In addition to the foregoing, Personal Information submitted at the time of registration or submission may be used for marketing and promotional purposes by Universal Studios Canada, and may be shared with our promotional partners. Credit card information is never used for marketing, promotional, or any purpose for which it was not originally collected, without the credit card holder’s express consent. Personally identifiable information is never sold or leased to any third parties. With your permission, we may use your contact information to send you information about Universal Studios Canada and our affiliates. You may always opt-out of receiving future mailings. (See the Choice/Opt-out section below)

We only use personal information for the purposes that we have disclosed to you. If for any reason your information is required to fulfill a different purpose, we will obtain your consent before we proceed.

DISCLOSURE OF PERSONAL INFORMATION:

When Information May Be Disclosed to Outside Parties:

Except as specifically provided for in this privacy policy or as otherwise consented to by you, we do not disclose any personal information to third parties. The following are the limited instances where we may disclose your personal information to third parties:

• to our affiliates and/or promotional partners for marketing and promotional purposes;
• those organization who need to know your Personal Information in order to fulfill the orders you have placed (credit card companies, for instance) or to respond to your inquiries (please read the paragraph below for further details);
• in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference (either intentionally or unintentionally) with Universal Studios Canada’s rights or property (or that of a Universal Studios Canada affiliate), or anyone else that could be harmed by such activities;
• to investigate potentially fraudulent or questionable activities regarding the use of our Websites or your relationship with Universal Studios Canada or any of its affiliates;
• to offer you related products and services that might benefit you;
• in anticipation of and in the course of an actual or potential sale, reorganization, consolidation, merger or amalgamation of our business; and when required or permitted by law.

The type of information we are legally required to disclose may relate to criminal investigations or government tax reporting requirements. In some instances such as a legal proceeding or court order, we may also be required to disclose certain information to authorities. Only the information specifically requested is disclosed and we take precautions to satisfy ourselves that the authorities that are making the request have legitimate grounds to do so.

Financial Information:

Our Websites use order forms for you to purchase various products, particularly DVDs and movies. We collect contact information (such as your name, mailing and/or e-mail address), and when appropriate, financial information (your credit card number) to process your request or purchase. Contact information from an order form is used to fulfill orders, and to provide information about our company to you if requested. The contact information is also used to get in touch with you when necessary regarding your order. Financial information that is collected is used to process your request for products and services, and will not be shared with third parties who are not involved with the transaction. When we use trusted third parties to act on our behalf by performing such functions as fulfilling orders, delivering packages, processing credit card payments or providing customer service, contractual or other appropriate means are used to ensure compliance by such third parties with this Policy and all applicable privacy laws. When credit card information is transmitted we use industry standard, SSL (secure socket layer) encryption.

EMPLOYEES AT UNIVERSAL STUDIOS CANADA:

Our Employees and Your Personal Information:

In the course of daily operations, access to private, sensitive and confidential information is restricted to authorized employees who have a legitimate business purpose and reason for accessing it. As a condition of their employment, all employees of Universal Studios Canada are required to abide by the privacy standards we have established. Employees are informed about the importance of privacy and they are required to agree to a code of conduct that prohibits the disclosure of any customer information to unauthorized individuals or parties.

Unauthorized access to and/or disclosure of personal information by an employee of Universal Studios Canada is strictly prohibited.

SECURITY:

Security for all personally identifiable information is extremely important to us. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, Universal Studios Canada cannot ensure or warrant the security of any information you transmit to us or from our online products or services, and you do so at your own risk. Once we receive your transmission, we make our best effort to ensure its security on our systems.

BULLETIN BOARDS AND CHAT AREAS:

Guests of Universal Studios Canada’s Websites are solely responsible for the content of messages they post on public forums, such as chat rooms and bulletin boards. Users should be aware that when they voluntarily disclose personal information (e.g., user name, e-mail address, phone number) on the bulletin boards or in the chat areas, that information can be collected and used by others and may result in unsolicited messages from other people.

CHOICE/OPT-OUT:

Our Websites may provide you the opportunity to opt-in to receive communications from us at the point where we request information about you. You always have the option of removing your name from any e-mail list to not receive future communications. In order to ensure immediate removal from any list, it is best to follow the specific instructions outlined within the communications you receive from us since Universal Studios Canada operates numerous sites tailored to specific interests. However, if you are unable to complete the process indicated in the communications, then just send us an e-mail at uniadvertising@nbcuni.com with a copy of the undesired e-mail attached to the request and state that you wish to be removed from the mailing list.

ACCESSING YOUR PERSONAL INFORMATION AND CONTACTING US:

We will, upon request, provide you with access to any personal information that we have collected about you. To gain access to this information, if you believe that any information that we have collected about you is inaccurate or out of date, if you wish to be removed from our mailing list and/or database or if you have any questions about this privacy statement, the practices of our Websites, or your dealings with our Websites, you can contact:

• Universal Studios Canada
• 2225 Sheppard Ave East, Toronto,
  Ontario M2J 5C2
• (416) 491-3000
• uniadvertising@nbcuni.com

Information provided by you via general e-mail inquiries to Universal Studios Canada such as your e-mail address is used only to respond to your inquiries in the ordinary course of business, and is never shared with third parties.

UPDATING THIS PRIVACY POLICY:

Universal Studios Canada reserves the right to modify, alter or otherwise update this policy at any time, so visitors are encouraged to review this policy from time to time. Any changes to our privacy policy and information handling practices will be acknowledged in this policy in a timely manner. We may add, modify or remove portions of this policy when we feel it is appropriate to do so. You may determine when this policy was last updated by referring to the modification date found at the bottom of this privacy policy. YOUR CONTINUED USE OF THE UNIVERSAL STUDIOS CANADA WEBSITES FOLLOWING THE POSTING OF CHANGES TO THESE TERMS WILL MEAN YOU ACCEPT THOSE CHANGES.

WEBSITE GOVERNED BY THIS PRIVACY POLICY:

The websites governed by the provisions and practices stated in this privacy policy are:

• www.universalpictures.ca
• www.uphe.com

(collectively, the foregoing shall be referred to as the “Websites”).

The Websites may contain links to other third party sites that are not governed by this privacy policy. Although we endeavor to only link to websites with high privacy standards, our privacy policy will no longer apply once you leave the Websites. Additionally, we are not responsible for the privacy practices employed by other third party websites. Therefore, we suggest that you examine the privacy statements of those websites to learn how your personal information may be collected, used, shared and disclosed.